Cura: a Genuinely Conscious Lifestyle Brand

Salomé Gómez-Upegui
4 min readApr 10, 2019
Photo by Ruby Somera — Courtesy for Mindful Feminism

Akiko Eisner-Waters or Kiko, as she prefers to be called, is the phenomenal creator of Cura, a lifestyle brand where impeccable design and conscious consumerism is not an either-or choice.

Entering her recently opened gallery in Central District, Seattle, feels like stepping into Kiko’s home, into her actual lifestyle. Gorgeously curated accessories, home goods, garments, and beauty products are displayed throughout the space, all embraced by the stunning art of Michelle Robinson, showcased on the walls for everyone to enjoy.

Eisner-Water’s love and eye for design are tangible in each detail, and it immediately becomes clear that she’s far from new at this.

In truth, Kiko spent years in the corporate world as design director at a major fashion brand, never contemplating once the possibility of going out on her own. She recalls the decision of leaving her job, as a shock to her system. “It was very sudden, and I definitely had to pick up the pieces in terms of my identity. I thought I’d just take a break and go back to the corporate life at some point.” But that day never came, and although she had no idea at the time, her departure marked a fresh beginning, one that would bring her a newfound sense of fulfillment.

A few months after leaving her job, Kiko took a short holiday trip to Chacala…

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